ALLOW ME TO BE CANDID, HERE:
IF YOU AREN'T EFFECTIVELY MANAGING, MAINTAINING, AND LEVERAGING USE OF A WEBSITE FOR YOUR BUSINESS, YOU ARE LOSING BUSINESS!!! And probably lots of business.
WE HUMANS LIKE SHINY THINGS!!
Of course we do, so what does that have to do with branding and marketing your business? While the answer should be fairly obvious it's something often overlooked by business owners, believe it or not, and no other time in the history of mankind has it been more imperative to make your brand SHINY.
Whether it's a brand we like or one we dislike we elicit an emotional response to EVERY brand we come across in our daily lives. And all because we're HUMAN. Several factors play into our emotional response to a brand, but for most of us it comes down to one very important emotion: TRUST.